The Battle of Giants categorizes companies' talent investments into strategic initiatives. This allows us to compare companies' strategies apples to apples: e.g. How much Walmart is investing in Retail Fulfillment vs. Amazon?


Each position / data point only has one matching initiative. If a position can fall under multiple positions, our algorithm prioritizes the initiative closest to the end value it provides. For example, if a software developer position focuses on developing online grocery ordering, it'll be classified as retail - retailing: e-commerce - consumables: grocery.


Below is a list of all initiatives available. This list will update as our machine learning algorithm identifies new initiatives.


industryinitiative_categoryinitiative
retailcustomer serviceanalytics
retailcustomer servicefinance
retailcustomer servicehuman resources
retailcustomer serviceIT infrastructure and support
retailcustomer serviceoperations
retailfinanceauditing, fraud and risk management
retailfinanceIT infrastructure and support
retailfinanceoperations and accounting
retailfinancepayment processing
retailfinanceplanning and analysis
retailinformation technologyIT infrastructure and support
retailinformation technologyIT infrastructure security
retaillegalvarious
retailmarketingaffiliates marketing
retailmarketinganalytics
retailmarketingcharity and philantropy
retailmarketingcommunity management
retailmarketingcontent management: multimedia
retailmarketingcontent management: personalization and localization
retailmarketingcontent management: various
retailmarketingdigital marketing
retailmarketingloyalty and retention
retailmarketingmobile, video, voice and omnichannel shopping
retailmarketingpricing management
retailmarketingpromotions and events
retailmarketingvarious
retailproduct developmentvarious
retailretailing: brick and mortarconsumables: convenience
retailretailing: brick and mortarconsumables: grocery
retailretailing: brick and mortarmedia: books
retailretailing: brick and mortarhardlines: consumer electronics
retailretailing: brick and mortarvarious: daily deal
retailretailing: E-commerceconsumables: baby products
retailretailing: E-commerceconsumables: beauty, health and personal care
retailretailing: E-commerceconsumables: beer wine and spirits
retailretailing: E-commerceconsumables: food and beverage
retailretailing: E-commerceconsumables: general consumer packaged goods
retailretailing: E-commerceconsumables: grocery
retailretailing: E-commerceconsumables: pet products
retailretailing: E-commerceconsumables: various
retailretailing: E-commercehardlines: automotive
retailretailing: E-commercehardlines: bath and bedding
retailretailing: E-commercehardlines: consumer electronics
retailretailing: E-commercehardlines: home decor and furniture
retailretailing: E-commercehardlines: home improvement
retailretailing: E-commercehardlines: household appliance
retailretailing: E-commercehardlines: industrial and scientific products
retailretailing: E-commercehardlines: kitchen and dining
retailretailing: E-commercehardlines: music instruments
retailretailing: E-commercehardlines: office products
retailretailing: E-commercehardlines: pet products
retailretailing: E-commercehardlines: sporting goods
retailretailing: E-commercehardlines: toys and games
retailretailing: E-commercehardlines: various
retailretailing: E-commercemedia: books
retailretailing: E-commercemedia: movies and tv
retailretailing: E-commercemedia: periodicals
retailretailing: E-commercemedia: software
retailretailing: E-commercemedia: various
retailretailing: E-commercemedia: video games
retailretailing: E-commercesoftlines: apparel, shoes and jewelry
retailretailing: E-commercesoftlines: fabrics
retailretailing: E-commercesoftlines: various
retailretailing: E-commercevarious: b2b retailing
retailretailing: E-commercevarious: daily deal
retailretailing: E-commercevarious: gift cards
retailretailing: E-commercevarious: private label
retailretailing: E-commercevarious: wedding
retailsupply chaincompliance and environment-health-safety
retailsupply chainfinance
retailsupply chainhuman resources
retailsupply chainIT infrastructure and support
retailsupply chainorder and shipping management
retailsupply chainmerchandising and vendor management
retailsupply chaintransportation: air
retailsupply chaintransportation: automation and robotics
retailsupply chaintransportation: fleet management
retailsupply chaintransportation: fulfillment
retailsupply chaintransportation: inventory management
retailsupply chaintransportation: last-mile delivery
retailsupply chaintransportation: middle-mile linehaul and sortation
retailsupply chaintransportation: planning and logistics
retailvariousvarious
software and servicesB2B cloud computinganalytics
software and servicesB2B cloud computingcompliance
software and servicesB2B cloud computingdigital distribution platform
software and servicesB2B cloud computingfinance
software and servicesB2B cloud computinghuman resources
software and servicesB2B cloud computingIT infrastructure and support
software and servicesB2B cloud computingIT infrastructure networking
software and servicesB2B cloud computingIT infrastructure security
software and servicesB2B cloud computinglegal
software and servicesB2B cloud computingpartnership business development
software and servicesB2B cloud computingproduct: API management
software and servicesB2B cloud computingproduct: application streaming
software and servicesB2B cloud computingproduct: authentication, autorization and directory services
software and servicesB2B cloud computingproduct: batch computing
software and servicesB2B cloud computingproduct: blockchain
software and servicesB2B cloud computingproduct: communications software
software and servicesB2B cloud computingproduct: compiler
software and servicesB2B cloud computingproduct: complicance
software and servicesB2B cloud computingproduct: contact center software
software and servicesB2B cloud computingproduct: container services
software and servicesB2B cloud computingproduct: content delivery network
software and servicesB2B cloud computingproduct: data analytics
software and servicesB2B cloud computingproduct: data processing
software and servicesB2B cloud computingproduct: data transfer
software and servicesB2B cloud computingproduct: data visualization
software and servicesB2B cloud computingproduct: database
software and servicesB2B cloud computingproduct: developer tools
software and servicesB2B cloud computingproduct: DNS management
software and servicesB2B cloud computingproduct: domain registry and web hosting
software and servicesB2B cloud computingproduct: email
software and servicesB2B cloud computingproduct: encryption
software and servicesB2B cloud computingproduct: firewall
software and servicesB2B cloud computingproduct: game development
software and servicesB2B cloud computingproduct: information search
software and servicesB2B cloud computingproduct: internet of things development
software and servicesB2B cloud computingproduct: machine learning - natural language processing
software and servicesB2B cloud computingproduct: machine learning - various
software and servicesB2B cloud computingproduct: machine learning - visual recognition
software and servicesB2B cloud computingproduct: management and monitoring
software and servicesB2B cloud computingproduct: media design and content creation
software and servicesB2B cloud computingproduct: media processing
software and servicesB2B cloud computingproduct: messaging
software and servicesB2B cloud computingproduct: migration
software and servicesB2B cloud computingproduct: mobile development
software and servicesB2B cloud computingproduct: networking
software and servicesB2B cloud computingproduct: orchestration and automation service
software and servicesB2B cloud computingproduct: robotics simulation
software and servicesB2B cloud computingproduct: security
software and servicesB2B cloud computingproduct: serverless
software and servicesB2B cloud computingproduct: storage
software and servicesB2B cloud computingproduct: various
software and servicesB2B cloud computingproduct: virtual desktop
software and servicesB2B cloud computingproduct: virtual reality development
software and servicesB2B cloud computingproduct: virtual servers
software and servicesB2B cloud computingproduct: web browser
software and servicesB2B cloud computingpublic policy
software and servicesB2B cloud computingsales and marketing: education sector
software and servicesB2B cloud computingsales and marketing: government and public sector
software and servicesB2B cloud computingsales and marketing: nonprofits
software and servicesB2B cloud computingsales and marketing: startups
software and servicesB2B cloud computingsales and marketing: various
software and servicesB2B cloud computingservice: consulting and professional services
software and servicesB2B cloud computingservice: education and training services
software and servicesB2B cloud computingvarious
software and servicesB2C cloud computingproduct: storage
software and servicesvirtual assistantdigital distribution platform
software and servicesvirtual assistanthuman resources
software and servicesvirtual assistantIT infrastructure and support
software and servicesvirtual assistantlegal
software and servicesvirtual assistantpartnership business development
software and servicesvirtual assistantproduct development
software and servicesvirtual assistantproduct: automotive
software and servicesvirtual assistantproduct: books and spoken entertainment
software and servicesvirtual assistantproduct: business productivity
software and servicesvirtual assistantproduct: fashion
software and servicesvirtual assistantproduct: home automation
software and servicesvirtual assistantproduct: information search
software and servicesvirtual assistantproduct: mobile
software and servicesvirtual assistantproduct: music streaming
software and servicesvirtual assistantproduct: personal productivity
software and servicesvirtual assistantproduct: shopping
software and servicesvirtual assistantproduct: telecommunications
software and servicesvirtual assistantproduct: various media entertainment
software and servicesvirtual assistantproduct: video streaming
software and servicesvirtual assistantR&D machine learning and natural language processing
software and servicesvirtual assistantsales and marketing
software and servicesvirtual assistantvarious
professional serviceshome servicesmarketplace
professional serviceshome servicesfood delivery
professional serviceshome servicesvarious
professional serviceshuman resources and employmentmarketplace
mediavariousIT infrastructure and support
mediavariousdigital entertainment
mediavariouschildren entertainment
mediavarioussales and marketing
mediavariousvarious
mediagaming and appsdigital distribution platform
mediagaming and appsproduction
mediagaming and appspartnership business development
mediagaming and appsvarious
mediaaudiomusic streaming
mediaaudiospoken entertainment
mediaebooksanalytics
mediaebooksdigital distribution platform
mediaebookshuman resources
mediaebooksproduct development
mediaebookspublishing
mediaebookssales and marketing
mediaebooksspecialty product: comics and manga
mediaebooksspecialty product: education and e-learning
mediaebooksspecialty product: periodicals
mediaebooksIT infrastructure and support
mediaebookspartnership business development
mediaebooksvarious
mediavideoproduction
mediavideovideo streaming
mediavideosales and marketing
medianews and informationbooks
medianews and informationconsumer electronics
medianews and informationmedia entertainment
mediaadvertising servicesproduct: display
mediaadvertising servicesproduct: search
mediaadvertising servicesproduct: various performance advertising
mediaadvertising servicesproduct: video
mediaadvertising servicesIT infrastructure and support
consumer electronicsentertainment devicesanalytics
consumer electronicsentertainment devicescustomer service
consumer electronicsentertainment devicesproduct development
consumer electronicsentertainment devicessales and marketing
consumer electronicsentertainment devicessupply chain
consumer electronicsentertainment devicesfinance
consumer electronicsentertainment deviceslegal
consumer electronicsentertainment deviceshuman resources
consumer electronicsentertainment devicesIT infrastructure and support
consumer electronicsentertainment devicesvarious
financial servicespayment processingproduct development
financial servicespayment processingsales and marketing
financial servicespayment processingvarious
financial servicespayment processingIT infrastructure and support
financial servicesfinancial instrumentsIT infrastructure and support
financial servicesfinancial instrumentssales and marketing
financial servicesfinancial instrumentsvarious
financial servicesfinancial instrumentspartnership business development
shared corporate servicesfinanceauditing, fraud and risk management
shared corporate servicesfinanceoperations and accounting
shared corporate servicesfinancepayment processing
shared corporate servicesfinanceplanning and analysis
shared corporate servicesfinanceIT infrastructure and support
shared corporate servicesinformation technologydata infrastructure
shared corporate servicesinformation technologyIT infrastructure and support
shared corporate servicesinformation technologyR&D machine learning
shared corporate servicesinformation technologyR&D various
shared corporate servicesinformation technologyIT infrastructure security
shared corporate serviceshuman resourcesanalytics
shared corporate serviceshuman resourcesHR technology products
shared corporate serviceshuman resourcesIT infrastructure and support
shared corporate serviceshuman resourcesoperations
shared corporate servicescorporate developmentknowledge sharing
shared corporate servicescorporate developmentstrategic planning
shared corporate servicescorporate developmentvarious
shared corporate servicesmarketingcontent management: personalization and localization
shared corporate servicesmarketingvarious
shared corporate servicesmarketinganalytics
shared corporate serviceslegalvarious
shared corporate serviceslegalIT infrastructure and support
shared corporate servicesvariousvarious
shared corporate serviceslegalpublic policy
shared corporate servicesfinancereal estate and facilities
software and servicesvirtual assistantanalytics
mediavariouspayment processing
retailretailing: E-commercevarious: subscriptions and replenishments
consumer electronicssecurity and alarmproduct development
consumer electronicssecurity and alarmsales and marketing
consumer electronicssecurity and alarmhuman resources
consumer electronicssecurity and alarmcustomer service
consumer electronicssecurity and alarmvarious
consumer electronicssecurity and alarmanalytics
retailretailing: E-commerceconsumables: pharmaceuticals
retailretailing: E-commercevarious: used goods
retailcustomer serviceautomation
retailretailing: E-commercevarious: product trial and samping
retailretailing: brick and mortarconsumables: pharmaceuticals
consumer serviceshospitalityrestaurant
retailretailing: brick and mortarhardlines: health care
retailhuman resourcesoperations
consumer serviceshospitalitytravel booking and services
retailretailing: brick and mortar or E-commercemedia: photo
software and servicesB2B cloud computingproduct: spacecraft data processing
retailretailing: brick and mortarhardlines: automotive
retaillegalsecurity
shared corporate serviceslegalsecurity
retailretailing: brick and mortar or E-commercesoftlines: apparel, shoes and jewelry
retailretailing: brick and mortar or E-commercehardlines: office products
retailmarketingstore design
retailretailing: brick and mortar or E-commerceconsumables: general consumer packaged goods
retailretailing: brick and mortar or E-commerceconsumables: beauty, health and personal care
retailretailing: brick and mortar or E-commercevarious: private label
retailretailing: brick and mortar or E-commerceconsumables: food and beverage
retailretailing: brick and mortar or E-commercehardlines: kitchen and dining
retailretailing: brick and mortar or E-commercehardlines: consumer electronics
retailretailing: brick and mortar or E-commercehardlines: home decor and furniture
retailretailing: brick and mortarvarious
retailretailing: brick and mortarsoftlines: apparel, shoes and jewelry
retailretailing: brick and mortarconsumables: beauty, health and personal care
retailretailing: brick and mortarhardlines: various
shared corporate servicescorporate developmentcorporate responsibility
health carehealth care provider and servicesprimary care
shared corporate servicescorporate developmentpartnership business development
retailretailing: brick and mortar or E-commerceconsumables: grocery
retailretailing: brick and mortar or E-commercehardlines: health care
retailretailing: brick and mortar or E-commerceconsumables: pharmaceuticals
shared corporate serviceslegalcompliance and environment-health-safety
retailretailing: brick and mortar or E-commerceconsumables: beer wine and spirits
retailretailing: brick and mortar or E-commercehardlines: lawn and garden
retailretailing: brick and mortar or E-commerceconsumables: baby products
retailretailing: brick and mortar or E-commercehardlines: toys and games
retailretailing: brick and mortar or E-commercehardlines: sporting goods
retailretailing: brick and mortar or E-commerceconsumables: various
retailretailing: brick and mortar or E-commercehardlines: various
retailretailing: brick and mortar or E-commercehardlines: softlines
retailretailing: E-commercevarious
retailinformation technologyR&D various
retailretailing: brick and mortarhardlines: home decor and furniture
retailretailing: brick and mortarconsumables: various
telecommunicationinternetsatellite internet
retailretailing: brick and mortarconsumables: automotive fuel & service